Singer · Songwriter · Urban Folk Artist
From the streets of Amritsar to every major streaming platform — where Punjabi soul meets the world.
GURSHER is a Punjabi singer and songwriter based in Amritsar, Punjab, and the flagship artist of Loud Beats Inc. Since his debut in 2021, he has carved a distinct identity within the contemporary Punjabi music landscape — one that refuses to fit neatly into a single genre. His music moves freely between urban folk, soulful blues, club-driven anthems, devotional compositions, and introspective ballads, giving him a breadth of range that few independent artists in the space can claim.
His debut EP The One (2021) introduced his signature sound — warm, melody-forward production layered over emotionally grounded Punjabi lyrics — and established tracks like Chill Vibe and Heere Yaar as early fan favourites. The following years saw him evolve steadily and ambitiously: Singh Guru De (Khalsa Raaj) demonstrated his spiritual depth and connection to Sikh identity, while Blessed (featuring TEDD) and Scared of Love (featuring G Noor and TEDD) showed his instinct for collaborative chemistry and emotionally resonant storytelling.
2023 marked a significant creative leap. Chann, filmed in Casablanca, Morocco — a striking creative decision for an independent Punjabi artist — announced a cinematic ambition in his visual output that matched the weight of his music. The same year saw Fallen in Love and Desired Love (Gaani) deepen his reputation for slow-burn romantic and soul-influenced tracks. Forever Mine further showed his range in the contemporary Punjabi love song space.
By 2024, GURSHER was releasing with increasing consistency and confidence. Regret (featuring SSHIV) brought a darker, club-oriented edge, while Chann 2 — the soulful sequel to his Morocco single — became one of his most streamed releases, cementing the Chann series as a defining chapter of his discography. Khauf explored a more intense, emotionally complex sound.
2025 has seen him enter his most prolific and internationally-minded phase. Gabru Drip (featuring Scotty IV) marked his first foray into cross-cultural collaboration with a Western artist. Broken Strings (Sajna), a duet with Ragini Tandan released on Loud Beats Inc., brought a sweeping, cinematic quality to Punjabi heartbreak songwriting at 5 minutes 45 seconds — a bold runtime for a single. Most recently, Freestyle (featuring Shyam, December 2025) and a feature on DOSTANA by jessu singh demonstrate his growing profile as a sought-after collaborator within the broader Punjabi music ecosystem.
With over 265,000 followers on Instagram (@gursherofficial), a growing presence across Apple Music, Spotify, YouTube, SoundCloud, and JioSaavn, and a live performance schedule managed through Loud Beats (contact: 9780870095), GURSHER represents the label’s most fully realised artistic vision — an Amritsar-rooted voice building something genuinely global, one song at a time.
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